The organizational process of every corporate event consists of various elements and stages. This is something thatbusiness owners who hope for meticulous business events need to bear in mind.
That’s why they need to start with the entire organizationon time.
Also, arranging a corporate event means a lot of financial planning and calculating. If you forget to include some expenses or even people in your event plan, it might harm your business.
That’s why we’ve prepared five key tips that will help small business owners to throw a smashing corporate event.
Table of Contents
1) Setting the event goal
Nobody should organize a corporate event for its own sake.
In other words, every such occasion should be planned with a certain goal in mind.
For instance, you might want to gather your clients or business partners to show them your appreciation for your collaboration.
On the other hand, some business owners organize corporate events to promote their brand or products.
Regardless of the type of event, it’s vital not to water down it with too many features.
So, if you want to celebrate a successful business year with your partners, don’t try to sell your products there.
If you try to pack too many things in one event, it can turn out into a failure.
In a nutshell, set one goal for your business event and stick with it.
2) Writing the guest list
Just like any other party or official gathering, a corporate event requires a guest list.
There’s always a risk of forgetting to invite someone if you don’t write down the names of these people.
And forgetting one or more business invitees could damage a successful professional relationship.
Also, as you’re putting together the guest list, don’t forget to add the function for each of your invitees.
Additionally, add business names to your client’s names, as well. These details should be on invitations, together with their addresses.
Once you’ve finished with this list, you can send it to the printing agency to print the invitations.
As an alternative, some business owners might want to send electronic invitations for their corporate events. This is a practical thing to do from the point of ecological awareness, as well.
No matter what invitations you opt for, the guest list will help you send and deliver each of them to the right address.
3) Calculating the expenses
When you’re organizing a corporate event, it’s vital to set the budget in advance.
If you don’t limit your expenditure for that matter, it can lead to various uncomfortable situations.
At this point, it’s important to decide what your guests are going to eat and drink.
What will affect this decision is part of the day when the event will take part.
If you’re planning to throw a night event, you need to count on more drinks and more food. So, such an event will demand a higher budget.
On the other hand, a daily corporate event can be organized as a sort of cocktail party.
Once you choose the goal of the event and the part of the day for it, contact various food and drink providers.
They will give you their offers and suggestions for each of these two options.
What’s more, you can look at our catering services for business events and see if they suit your needs.
4) Finding the venue
The venue is one of the crucial features of every corporate event.
By choosing a particular venue, you’re sending a certain message to your invitees.
For starters, you’re making a statement about your business results. What’s wise here is to stay moderate in your celebration, regardless of your revenues.
The sole fact that you’re throwing this event shows that you’ve succeeded in reaching your goals.
Therefore, small business owners shouldn’t be too ostentatious and splurge their income at this event.
That’s why you should choose an attractive but affordable venue.
If you’re planning to organize your corporate event in town, shop around a bit. Most cities have beautiful cafes that host such parties that don’t cost business owners an arm and a leg.
As opposed to that, some business owners might want to arrange their corporate events in a natural environment. Such venues, like the Annex events ranch, usually offer a wide range of services, from food and accommodation to various activities in nature.
However, bear in mind that setting up an event outside the town might incur some travel expenses. If your budget can cover those additional costs, there’s no obstacle to throwing such a party.
5) Sending follow-up emails
You’ve passed all the previous steps of this article successfully. The event is over now and you can finally relax.
Still, it’s important to remember that you’ve generated certain capital on that occasion. Now it’s time to make some further investments with that capital.
In line with that, it would be clever to send follow-up emails to all your invitees.
For instance, these emails can contain a thank-you note and photos from the event.
Even though putting together such emails looks a bit time-consuming, it can bring some benefits in the future.
Everybody likes to be addressed in person, instead of generic, impersonal messages.
That’s why sending out such emails can strengthen your business network. As a result, some of the invitees might remember you for their future business projects.
A corporate event is like a cherry on the top of a successful business year.
If that entire business period has been successful, your event should look great, as well.
However, this doesn’t mean that you should waste a fortune on it.
What we suggest instead of timely planning and detailed budgeting. Also, finding the right setting for your event will add a special flavor to the entire occasion.
Finally, make sure to tell your guests after the party that you’re happy they came to it.
These follow-up emails will ensure that your invitees remember your party well. In turn, this could result in new collaborations.
We hope that all these suggestions will turn every corporate event into an alluring, yet affordable gathering.